CanPrev
Natural Health
At CanPrev, I develop content strategy and messaging for campaigns across digital and print channels, authoring educational content that connects consumers with science-backed health information. I collaborate with graphic and web designers to create integrated marketing campaigns, websites, email marketing campaigns, social content, and editorial booklets—from initial concept development and messaging strategy to execution and optimization. I also oversee approvals of consumer-facing content, including blogs, internal and external account emails, ads, and more, ensuring editorial quality, brand voice alignment, and regulatory compliance throughout.
Women’s Health Month Campaign
I pitched this campaign in my first year at CanPrev, and it has since grown into an annual, cross-channel initiative spanning blogs, emails, and social media. Over five years, I've contributed as both writer and editor, helping shape its evolution while most recently authoring the 2026 series.
Challenge
Create a more meaningful way to engage with the brand’s women audience during Women's Health Month.
Approach
Pitched and produced an editorial campaign that evolved from a blog series into an annual cross-channel initiative spanning blogs, emails, and social media.
Outcome
Established a recurring campaign that strengthened audience engagement while growing into one of CanPrev's flagship annual initiatives.
CanPrev Sleep Campaign
Challenge
Educate consumers on sleep health while helping them identify factors impacting their sleep quality.
Approach
Developed an integrated marketing campaign spanning an educational booklet, interactive user experience, sleep quiz, and personalized email workflows. Created content strategy and messaging to guide consumers through a tailored customer journey from assessment to education.
Outcome
Created a scalable consumer education experience that strengthened brand awareness, supported ongoing lifecycle marketing, and established messaging that was repurposed across marketing collateral and consumer-facing assets.
A multi-channel educational campaign designed to help consumers understand their sleep health through personalized insights, educational resources, and targeted email journeys.
Landing Page
Developed the content strategy, messaging hierarchy, quiz framework, and website copy to create a personalized user experience based on individual sleep challenges.
Editorial Booklet
Created an educational resource detailing circadian rhythm, the importance of sleep hygiene, and habits that impact sleep health, with tracking pages for consumers to better understand their sleep troubles.
Content available upon request.
Personalized Email Journeys
Developed segmented email sequences triggered by sleep quiz outcomes, transforming personalized results into educational content and actionable recommendations tailored to each consumer’s sleep challenges.
Landing Pages & Microsites
Select projects where I collaborated with web designers to develop concepts for each site, taking into consideration the consumer journey, storylines, and order of information presented while authoring website copy.
Share Your Sunshine Campaign
Challenge
Increase awareness of vitamin D3 while encouraging community engagement through a seasonal giveaway.
Approach
Collaborated with designers to develop the messaging strategy and website copy, using consumer stories to create a more engaging and interactive campaign experience.
Outcome
Created a campaign landing page that combined education with community participation, supporting both brand awareness and consumer engagement.
Runner’s Hub Landing Page
Challenge
Help runners navigate nutrition and recovery through an intuitive educational experience.
Approach
Partnered with designers to develop the content strategy, messaging hierarchy, and website copy around the user journey.
Outcome
Delivered an educational hub that acts as a one-stop shop for new and seasoned runners.
MuscleRescue Landing Page
Challenge
Educate consumers on the importance of muscle health while introducing a science-backed solution.
Approach
Developed the messaging strategy and website copy, structuring content to simplify complex health information and guide users naturally through the experience.
Outcome
Created an engaging microsite that supported product awareness through accessible, educational content.
Ambassador Program Revamp
Challenge
Introduce CanPrev's new Ambassador Program while encouraging community participation and brand advocacy.
Approach
Partnered with designers to develop the site structure, messaging, and website copy, creating a clear user journey from program discovery to application.
Outcome
Delivered an engaging microsite that increased program awareness and simplified the sign-up experience for prospective ambassadors.
Microbiome Landing Page
Challenge
Make complex microbiome science more accessible to consumers while educating audiences on the connection between gut health and overall wellness.
Approach
Developed website copy that translated scientific research into clear, consumer-friendly messaging, creating an educational resource that guided readers through the role of the microbiome and ways to support digestive health.
Outcome
Delivered an evergreen educational hub that strengthened CanPrev’s gut health content library and helped consumers better understand the importance of microbiome health.
Editorial
Booklets
Select editorial booklets where I partnered with designers on the overall concept while independently authoring all editorial copy, carefully shaping the storytelling, information hierarchy, and reader journey to transform complex health topics into engaging educational resources.
-
![A booklet on top of a wooden cutting board]()
Your guide to navigating hormone health
CANPREV WOMEN
Educates consumers on the hormones that drive the female endocrine system, common causes of hormonal imbalance, nutrition tips, and CanPrev’s supplemental support.
Content available upon request. -
![A booklet on top of a wooden cutting board next to a pink water bottle]()
Small steps, lasting change
CANPREV
A habit-tracking journal that helps consumers monitor sleep, nutrition, movement, and self-care to identify patterns in daily routines and support their wellbeing.
Content available upon request. -
![]()
Your tranquility toolkit
CANPREV
An adult activity booklet that provides educational tools and strategies to relieve stress, along with engaging puzzles and games that soothe the mind.
Content available upon request. -
![A booklet on top of a wooden cutting board]()
Let's talk heart health
CANPREV
Covers the importance of maintaining a healthy heart, lifestyle tips, and CanPrev’s supplemental options to support cholesterol levels, oxidative stress, and blood pressure.
Content available upon request. -
![A booklet on top of a wooden cutting board beside an orange]()
Clean, custom nutrition
CANPREV
Details CanPrev’s Powder System line, unpacking nutrients found in the formulas to help consumers understand how to support their health and the various use cases.
Content available upon request. -
![A booklet on top of a wooden cutting board]()
Probiotics
ORANGE NATURALS
A family-friendly booklet on probiotic bacteria, factors that impact microbiome health, nutrition tips, and Orange Naturals’ formulas for supplemental support.
Content available upon request. -
![A booklet on top of a wooden cutting board]()
A beginner's guide to supplements
ORANGE NATURALS
A digital guide for consumers who are new to supplementation, discussing essential daily nutrients and targeted support for specific health conditions.
PDF available upon request.
Social & Digital Ad
Campaigns
Select social and digital advertising campaigns, where I collaborated with designers on the creative concept while authoring the image headlines and caption copy, developing concise messaging designed to engage audiences and support campaign goals.
CanPrev Women's Menstrual Health Recipe Collection
Challenge
Promote CanPrev’s menstrual health resource while encouraging women to explore nutrition strategies that support their cycle.
Approach
Collaborated with graphic designers to develop A/B tested Instagram ad creatives and messaging that highlighted the value of the free recipe collection.
Outcome
Delivered a targeted social campaign that increased awareness of CanPrev’s women’s health resources while supporting audience engagement through educational content.
CanPrev’s Healthy Liver Product Launch
Challenge
Introduce CanPrev's newly launched liver health supplement while increasing awareness across diverse consumer audiences through targeted social advertising.
Approach
Collaborated with graphic designers to develop multiple Instagram ad concepts for A/B testing, authoring image headlines and caption copy to engage different audience segments and communicate the product's comprehensive liver health benefits.
Outcome
Created a targeted social advertising campaign that supported product launch awareness, optimized creative performance through A/B testing, and expanded reach across multiple audience segments.
CanPrev’s 21-Day Gut Reset Challenge
Challenge
Drive awareness and participation for CanPrev’s 21-Day Gut Reset Challenge while building community engagement around gut health.
Approach
Collaborated with graphic designers to develop Instagram ad creatives and messaging that communicated the challenge benefits and encouraged consumers to begin their wellness journey.
Outcome
Created an engaging social campaign that supported challenge visibility while strengthening consumer connection through an interactive wellness experience.
