The White Rabbits
As Co-founder and Editor-in-Chief of The White Rabbits, a women-driven independent online magazine championing honest journalism and sparking curiosity, I helped build the publication alongside my Co-founder, Julietta Thron. Since its launch in August 2023, I’ve shaped its brand identity, editorial vision, and digital presence — from its visual direction and website structure to the overall reader experience. Today, I lead editorial strategy and content operations, overseeing the Science, Health & Wellness, and Culture sections while managing writer recruitment, onboarding, editing, fact-checking, mentorship, and editorial workflows.
Editorial Philosophy
Rather than chasing headlines, The White Rabbits focuses on publishing thoughtfully researched stories that encourage readers to think critically about the world around them. From scientific breakthroughs and public health to cultural trends and social issues, every article is guided by a commitment to evidence-based journalism, accessible storytelling, and perspectives that are often underrepresented in traditional media.
Leadership Highlights
Shaped the publication’s brand voice, editorial and creative direction, visual identity, and overall aesthetic, overseeing the development of its logo
Established the publication’s editorial infrastructure, including content categories, website structure, workflows, and style guidelines
Built and mentored a contributor network of 10+ writers, supporting recruitment, onboarding, and editorial quality
Oversaw 80+ published articles across the publication, leading the end-to-end editorial process across three core sections: Science, Health & Wellness, and Culture
Drove organic search visibility, generating 8K+ monthly Google Search impressions across published content
Featured
Stories
A selection of stories that I have edited, reflecting the breadth of topics and editorial standards across Science, Health & Wellness, and Culture, along with an Opinions piece I authored.
Science
LK-99: Superconductivity and the Scientific Method
An exploration of the rise of LK-99 and the importance of scientific validation, illustrating how emerging research is evaluated through the scientific method.
Health & Wellness
Buying Food and Buying Health
An examination of the relationship between food, health, and accessibility, exploring how socioeconomic factors shape the choices people are able to make.
Culture
Top-performing article with 4.2K+ Google Search impressions and 40+ organic clicks since publication.
Misogyny and Tattoos: The History of the Tramp Stamp
An exploration of how a once-popular tattoo became a cultural stereotype, examining the intersection of gender, stigma, and evolving social perceptions.
Opinions
My Culture is Not Yours to Commodify
A reflection on my experience taking a hot yoga class and the prevalence of cultural appropriation in present-day society.
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